Factors that have a impact on your email marketing
campaigns.
There are four
basic factors that directly affect an out come of any email marketing campaign. Ask yourself these questions and if you answer
"yes" to most of the questions, your campaign is set for
success.
1)
Email List: Is the email list people who knows
you and expect an email from you? Even though people have
found success (to the dread of anti spammer) in bulk emailing,
your best success is always been in permission based emailing.
2) Your Subject Line: Is your subject short and to the point? Is it relevant to the product or service? Best practice in email marketing is never to use deceptive subject line. (Example: "Your statement is ready" is the subject line and when the recipient opens the email, it is about some products.) This practice is illegal. Honesty and respect for your customer and potential costumers is called for. Expedite Email Marketing does not allow deceptive subject lines.
3) Your Message: Is it in HTML or text? HTML has always yield a better result in email marketing because it is more engaging with pictures. Does your message contain a working linking to where you want your customer to go to? There is nothing more frustrating for your customer than not to have a working link. Is there a working out opt-out link at the bottom of your message? If you use your service - we automatically add a working one for you.
4) Reporting: Can you tell how many people view your message, how many click thru from message to website, and how many opted out? Every campaign needs a measuring stick and if you are doing email marketing with stats you know what is right and what is wrong.
How
Email is Delivered over the Internet :
Electronic mail
or email is the most heavily used feature of the internet.
Millions of people send and recieve email every day but
did you ever wonder how email really works. Here is short
over view of how your email is delivered on the internet:
- After you create
and press send an email message, it is sent as stream of
packets using the internet's TCP/IP protocol. Each packet
bears the address of the destination, among many other kinds
of information, such as the address of the sender.
- Routers on the
internet look at the addresses in each packets and send
the packets on the best path to get there. Many factors
go into how the packets are routed, including the traffic
volume on various backbones. Each packets might take a different
route, so the email packets can arrive at the destination
out of order.
How
a Email Mailing List works :
- Email mailing
list are a way for groups of people to have public discussions
via email. After you join a mailing list, every message
you write to the list can be read by everyone on the list.
- To join a mailing
list, you must subscribe to it. You subscribe by sending
an email message to the mail list administrator and asking
to join the list. To cancel a subscription to the list,
you send a cancellation request to the list administrator.
- The email mailing
list itself is a database of email addresses of people who
have subscribed to it. When you asked to subscribe, you
are added to the database.
- When the computer
on which the database resides recieves a message to be sent
to mailing list, it automatically mails the message to every
address in the mailing list database. Some mailing lists
are very active, and people on them can get dozens of messages
every day. Because of that, it's a good idea to check your
mail frequently and clean out your mailbox. Otherwise,
you can bog down your mail server, which can make it difficult
for you to read your mail because you'll have so much of
it.
